Develop memorable creative to build brand awareness of the Los Angeles Times in California and beyond, and most importantly, increase home delivery subscriptions and website visitors.
These various campaigns ran at different times for several years. Some of the favorite campaigns included “Meet Jade,” a broadcast spot, which can be viewed above, and “17 Reasons: Why should L.A.’s mayor matter to you?” The “17 Reasons” campaign was not only memorable, but highly praised by the Los Angeles community as well. Check it out in the gallery below. Media channels included print, direct, online, social, public relations, outdoor (rack cards, bulletins & bus shelters), movie theaters and broadcast.